Downfall meme in danger

I don't get this: so the movie company of Downfall is now ordering DMCA takedowns of all videos that contain footage from the movie from Youtube and other video sites. Why on Earth should they fight a meme that has brought their film so much attention, especially internationally? Of course, we didn't have to wait long for the answer, i. e. a Downfall in which Hitler himself orders the takedown.

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